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Our Brands New Projects
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Media Release CITITEL HOTEL MANAGEMENT PROUDLY LAUNCH ITS 2ND CITITEL BRAND
CITITEL HOTEL MANAGEMENT (CHM) is proud to introduce a 2nd Cititel brand to the market. Branded as CITITEL EXPRESS, appealing to a large segment of the market at very affordable rates, this limited frill hotel is strategically located in the old world charm of Kuala Lumpur City Centre, sited along Jalan Tuanku Abdul Rahman (also affectionately known as Batu Road). The hotel offers a different dimension of accommodation to the business and leisure travellers --simplicity with great value for money. The existing site, which was formerly Stanford Hotel has undergone a re-development program on its guestrooms, café and function rooms. Adding on to its current room inventory of 154 superior and deluxe rooms, the typical “Express” Standard rooms comprising of 90 units are now available, complemented with a refreshingly new and casual dining café called the “Terrace”, inclusive of an alfresco Café Express serving fuss free local delicacies, refurbished function rooms and a spanking new reception/lobby. Its operating philosophy whilst not limited to only these attributes is anchored along five key tenets – strategic location, safety, cleanliness, friendliness and value, expounding on its tagline of “Smart, Clean, Simple”. “The Express brand is to focus on the busy road warrior’s aspirations of an affordable place to sleep without the full- blown frills, a functional environment with local identity and service that is attentive and unpretentious” commented Dato’ Eric Lim, Managing Director of Cititel Hotel Management. Whilst the regular promotional offers are available offline (via phone, fax, walk-in, etc) there is a definitive departure from the traditional offline-booking channel. The Cititel Express is strategically positioned in making use of the electronic medium to make it easier for the leisure and business travellers to reserve rooms instantly.
Complementing this excellent city centre location, directly opposite the hotel is the monorail station and a mere 10-minute walk that will take you to the Putra World Trade & Convention Centre. Close by, are a variety of quaint shops and retail outlets hawking colourful silk saris, ornaments, masses of carpets, textiles, centuries old kopi tiam (coffee shops) and local hawker fares providing a real taste and insight to a typical thoroughfare. The management company Cititel Hotel Management (CHM) is a subsidiary of IGB Corporation Berhad, a property and investment holding company listed on the Malaysian Stock Exchange; renowned for its numerous high end commercial, residential and retail developments inclusive of the massive Mid Valley City. Whether it’s business, leisure or short stopover, make a start at the new CITITEL EXPRESS, Kuala Lumpur on Jalan Tuanku Abdul Rahman. Buy smart in the heart of Kuala Lumpur city. It’s clean. It’s simple.
For further assistance and information, kindly contact: CITITEL HOTEL MANAGEMENT
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